Creating a nice vendor booth display helps in attracting more customers and in the vendor making more sales. Vendors should know their demographics at the shows they choose to do as this helps in how the display should be setup.
Booth display is one of the most important things when working an arts and crafts show or event. The more organized and beautiful the display the more attraction the booth will get from attendees walking by. There are several things you should understand when it comes to booth displays, below are a few tips to follow to help you.
Booth should be organized well and not cluttered just to get more product on the table(s). Organization could be done by price range or by product – which ever you feel more comfortable with.
Less is more – Your booth does not need to have everything but the kitchen sink. The theory that displaying more products mean more money does not apply here. It depends upon the demographics where the show is located. Having less items also keeps the booth from being cluttered.
Post signs for specials and discounts. Let attendees know you have a sale going on and discounts are available. This will help you engage with the attendees more when they realize you are having a sale.
Usage of bright colors and lights helps in getting attention of attendees. Add colorful lights to your table, include a colorful table cloth, you could even add colorful balloons – anything that helps get additional attention is a good thing.
Booth displays don’t need to be perfect but they should follow the tips above and be organized. A good looking display will sell more products then one that is junky and looks like a flee market.
You booth display does not always need to be the same either – sometimes it’s a good idea to change around your booth display and test to see what works better. Vendors should always be testing to see what produces better results.